Not just a design style, minimalism is a philosophy I apply in all domains of my life. In order to create clarity, I simplify products to their core. Then I rebuild from there and make the magic happen. My alchemical design process is hyper-focussed on doing just that.
Instead of building MVPs - Minimal Viable Products, I build MLPs - Minimal Lovable Products. My process here relies on extracting, understanding and then articulating what you love about your product and speaking to people who love your product already. This practice depends heavily on radical honesty and trust.
Once alchemised, your product becomes a facilitator for real connection with your client or end user.I achieve this by integrating all aspects of the user experience. This last step would enable us to converge and work towards a final product that represents your brand fully.